Enter a cost and a markup to get your price, your profit and the margin you really keep. Or enter a price to see its markup. No account needed.
Updated
The short answer
Price = cost × (1 + markup ÷ 100). A $200 cost with a 50% markup sells for $300, which leaves $100 of profit.
That is a 50% markup but only a 33.3% margin. Markup = profit ÷ cost, while Margin = profit ÷ price, and the price is always the bigger number when you make a profit.
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Labour, materials or both, before GST/HST
The share of cost you add on top
Uses the cost above
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Here is the same profit, measured both ways:
| Markup | Margin | $100 cost sells for |
|---|---|---|
| 10% | 9.1% | $110 |
| 25% | 20% | $125 |
| 50% | 33.3% | $150 |
| 100% | 50% | $200 |
| 150% | 60% | $250 |
| 200% | 66.7% | $300 |
You buy $400 of materials and add a 25% markup.
Say a job costs $1,000 and you want a 30% margin. A 30% markup gives $1,300, but the profit of $300 is only 23.1% of that price. To keep 30%, divide the cost by 0.70. The price is $1,428.57, a 42.9% markup.
The profit margin calculator does this for you, with separate labour and materials. The pricing guides show what Canadian service businesses charge.
Work out your markup on amounts before tax. If you claim the GST/HST you paid on materials, your cost is the amount before tax. The tax you charge on your price is not profit. The GST/HST guide explains when you have to register.
Markup = (price − cost) ÷ cost × 100. If a part costs $200 and you charge $280, the markup is $80 ÷ $200, or 40%.
Multiply the cost by 1 plus the markup as a decimal. A 25% markup on $400 is $400 × 1.25 = $500.
No. A 100% markup doubles your cost, and that gives a 50% margin. A 100% margin would mean the job cost you nothing.
About 42.9%. Divide the margin by what is left: 0.30 ÷ 0.70 = 0.429. On a $1,000 cost, that is a price of $1,428.57.
Not always. Many trades set an hourly rate for labour and a separate markup on materials. Either way, check the margin on the whole job, because that is what you keep.
Yes. Markup has no upper limit, because the price can be many times the cost. A $10 part sold for $35 has a 250% markup.
Markup divides by the cost, and you cannot divide by zero. Enter a cost above $0 to get a price.
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Not ready? Try the free invoice generatorThis page is general information, not financial, legal, or tax advice. We gathered it from public sources (banks, payment providers, government agencies such as the CRA, and published industry rates), and it reflects our understanding when it was last updated. Rates, limits, fees, and rules change without notice, and your situation may differ from the general case.
Before you rely on anything here, do your own due diligence: confirm the details with the original source, and check that they are still current. For advice about your own finances, taxes, or legal position, hire a qualified professional such as an accountant, lawyer, or financial advisor. See our Terms for the full disclaimer. Last updated October 31, 2026.