Margin and markup are not the same number
Both come from the same profit. The difference is what you divide it by.
- Profit = price − cost
- Margin = profit ÷ price
- Markup = profit ÷ cost
This matters when you set a price. If you want a 40% margin and add 40% to your cost, you end up short.
Worked example: a two-day job
A small crew quotes a two-day job. Labour costs $480, materials cost $220, and fuel and a rental cost $50. The price is $1,200 before GST/HST.
- Total cost: $480 + $220 + $50 = $750.
- Profit: $1,200 − $750 = $450.
- Margin: $450 ÷ $1,200 = 37.5%.
- Markup: $450 ÷ $750 = 60%.
To reach a 40% margin on the same cost, divide by what is left after the margin: $750 ÷ (1 − 0.40) = $1,250. Adding 40% to the cost gives only $1,050, a margin of about 28.6%.
Job margin and business margin
This calculator shows the margin on one job or one month of jobs. It leaves out overhead that you pay even in a quiet week, such as insurance, your truck, your phone and your software. To see your margin after overhead, add a share of those costs under other job costs.
For what other operators charge, see the pricing guides. If you add a set percentage to your costs, use the markup calculator. For a monthly view, use the gross margin calculator.
Questions
What is the profit margin formula?
Profit margin = (price − cost) ÷ price × 100. On a $1,200 job that costs $750, the profit is $450, and $450 ÷ $1,200 is 37.5%.
What is the difference between margin and markup?
Both start with the same profit. Margin divides it by the price, and markup divides it by the cost. A job with a 60% markup has a 37.5% margin.
What is a good profit margin for a service business?
There is no single right number. It depends on your trade, your overhead and how much of the work you do yourself. Track the margin on your own jobs, and compare it with what you need to cover overhead and pay yourself.
Should I count my own time as a cost?
Yes, if you want a true job margin. If you leave your own hours out, the job looks more profitable than it is, and the profit is really your wage.
Should I include GST/HST in the price?
No. GST/HST you collect is not your revenue. Use your price before tax. If you only know the total with 13% HST, divide it by 1.13 first.
Can a profit margin be 100%?
Only if the job costs nothing. Any cost keeps the margin under 100%, so the calculator asks for a target under 100%. Markup has no such limit.
What happens if my price is below my cost?
The margin goes negative, and the calculator shows the loss. A $900 price on a $1,000 cost is a loss of $100, a margin of about −11.1%.